NAMING CONTESTS by Will Musgrove

NAMING CONTESTS by Will Musgrove

The cashier, whose name tag reads Barbara, scans my items, a two-liter of Coke and a Milky Way, my usual. It became my usual once I discovered the total, $6.66. Barbara, wearing a faded Looney Tunes T-shirt, won’t say the amount out loud like she does with every other customer. Instead, she stares at me as if I’m summoning a sugar-powered demon. The number never fails to get a reaction, unlike the fact I’m dressed as a cell phone.

I pay and grab my stuff off the counter, which is made difficult by the big white gloves velcroed to my hands. The bells tied to the gas station’s main door jingle as I exit. Outside, the sun hangs in the sky like a giant Fuck You. Sweating, I eat the Milky Way on my walk back to the store, arriving just before my boss, Hank. I’m able to get the contest sign from my rusted-out Buick and lug it to my corner before he flips on Cellular Dude’s lights.

The sign advertises Cellular Dude’s mascot-naming contest. Motorists driving down Highway 71 are supposed to shout names for the store’s mascot, me, from their cars. At the end of the month, Hank, the Cellular Dude, will pick his favorite. There’s no prize, so most people don’t shout anything. A couple of days ago, a lady in a convertible called me a jackass, but most of the time I’m just an invisible dancing cell phone.

It’s okay. I come from a lineage of unnamed people. I only know my dad by the numbers on his slaughterhouse work badge: 5156252. I only know my mom by the smell of the hot dogs she used to leave defrosting in the sink before leaving for her second-shift cleaning job. 

The light turns red. A row of cars starts to pile up. I wave the sign, do a little jig. People inside the cars avoid looking at me, but I look at them. I like to imagine I’m a part of their lives, of their commute, that I’m going where they’re going. My favorite is pretending I’m a planet the cars are orbiting, that they all know my name, but I don’t know theirs. 

The light turns green. The cars inch away. A Honda slows down next to me. The car behind it honks. The Honda’s driver’s-side window rolls down to reveal a middle-aged man sporting aviator sunglasses, which reflect my painted face, the blown-up pictures of apps taped to my chest.

“You look like a Chip, maybe a Charles,” he shouts through cupped hands.

Once he says it, he’s gone, down the highway and around the block. Chip? Charles? I wonder which one Hank will like better. A couple of hours pass, and I walk back to the gas station on my lunch break, craving another Milky Way and Coke. During the walk, I imagine what life would be like as a Chip or a Charles. I imagine “Chip Was Here” carved into a park picnic table, imagine parkgoers being able to perfectly picture me in their heads. I imagine a skyscraper office where Charles is drilled into my door like a landmark.

Sitting in the gas station’s parking lot is the exact same model of Honda as before. I run a white glove across its hood, hoping it’ll uncover my new name. The entrance of the gas station opens, and out steps the middle-aged man.

“Holy shit, it’s the cell phone,” he says, slapping me on the back. “Man, I bet that job sucks. I’m Jerry, by the way. You?”

“Pete.”

“Why not Pete then?” he says as if it’s obvious.

I watch as Jerry gets into his car and backs out of the parking lot before I go inside. I gather my Milky Way and Coke. Barbara frowns as she sees me approaching the counter. She goes to scan my usual, but I throw in a pack of gum at the last second. She cocks her head, flashes me a look of confusion mixed with relief. She says my total out loud, but all I hear is, “Why not Pete then?”

Kkkkriiissshhh. I yank off a glove. 

“Name’s Pete,” I say, extending Barbara a fleshy hand. 


Will Musgrove is a writer and journalist from Northwest Iowa. He received an MFA from Minnesota State University, Mankato. His work has appeared or is forthcoming in TIMBER, The McNeese Review, Oyez Review, Tampa Review, Vestal Review, and elsewhere. Connect on Twitter at @Will_Musgrove or at williammusgrove.com.

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